Diesel is the only casual wear company rooted in denim mastery that became a luxury brand. Founded in 1978 by Renzo Rosso, Diesel pioneered the idea of Luxury Denim in the industry and the unique styles they offer every season.
Embracing our physical and character flaws, or the daily mishaps, or the awkward situations we get ourselves into is where the real fun and ‘Successful Living’ comes from.
This souvenir bomber reverses between two solid colours. It's cut from viscose satin, with both sides showcasing statement phoenix embroidery and Diesel slogans. Appliquéd panthers complete the black side.
Made from panels of suede, leather and canvas, these low-top sneakers are set on partially ridged soles with unique triple-layer foxing. Complete with a logo back tab and Mohawk branding on the tongue.
Slim style with a clean design. The leg narrows from knee to ankle and has more room on the thigh. Made from stretch denim in a dark blue wash, this pair channels a subtle lived-in look.
Spliced from panels of loopback cotton jersey, this sweatshirt features a patchwork of two Diesel logos: Denim Division and For Successful Living. It has a regular fit and distressed stitching where the fabrics meet.
Slim style with a clean design. The leg narrows from knee to ankle and has more room on the thigh. This black coated jogg pair is crafted from super soft stretch denim for great comfort. The authentic used look is obtained through stone washing, abrasions, dirt effects and a 3D finish.
This sweatshirt is made from diagonal-weave cotton with a looped backing and ribbed trims. The 3D-effect injection print on the front refers to the year of Diesel's launch and incorporates a panther head.
Featuring a low-top silhouette, these sneakers combine leather and suede with technical mesh and rubberised details. Set on triple-construction rubber soles, they’re personalised with logo prints on the sides and tongue.
This T-shirt is made from light cotton jersey. It features a diagonally cut front, spliced with visible stitching for a distressed finish. The rubberised print across the chest merges two Diesel logos.
This T-shirt is cut from compact cotton jersey. The chest is dominated by an injection-moulded gunmetal '78' print. Finished with a transfer logo print on the back neck.
Skinny style with a narrow leg from thigh to ankle. The stretch denim is lasered and treated with bleach effects to obtain the distinctive dark blue finish.
