Diesel is the only casual wear company rooted in denim mastery that became a luxury brand. Founded in 1978 by Renzo Rosso, Diesel pioneered the idea of Luxury Denim and what makes them extraordinary as a fashion brand is their experience in the industry and the unique styles they offer every season. Diesel goes all the way to get to you newness in casual clothing, to even an extent of combining tuxedos and workwear for contrast, some looks are also based on 30s-era inspirations. In addition to its denim staples, Diesel features a series of bomber jackets, graphic t-shirts, sneakers you'd fall in love with and sweatshirts.
Through their collections, they are known for telling an impactful story and standing up for social issues, to let the world be aware and stand tall in the rebellion of it. This season, Diesel embraces the motto "Go with the Flaw". Renzo Rosso shares, "I was fifteen years old when I made my first pair of jeans by hand. Of course they weren’t perfect. But that made them special – and unique, like everything we have done across our history so far." He continues, "I have always been more interested in imperfection because it stands out from the crowd."
Embracing our physical and character flaws, or the daily mishaps, or the awkward situations we get ourselves into is where the real fun and ‘Successful Living’ comes from.