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About Us

The George Harrison flagship store on Elliot Street epitomises elegant heritage with a contemporary approach.Welcomed with diverse music and greeted by our staff members, we stand by to offer every client the VIP standards. In Auckland, George Harrison has acquired something of a reputation for creative interiors and displays, maximising space and bringing a contemporary Italian-look to the store fusing fashion, creativity, art and interior-ware.

Established since 1930, George Harrison retains its Kiwi Legacy at the same time adds touches of the European Lifestyle with bringing in renowned international labels. Our Menswear Collection is known for their impeccable design and comfort by each of the designer brands we carry.

“We keep our runs small so that each customer will have a unique product. We aim to stock classic items with longevity in mind, going against the fast fashion cycle. As well as the signature fashion items from the top-end brands for the luxury shoppers in Auckland”

They are praised for allowing people to enter into the world of Versace, with offering collections by Versace Jeans Couture that gets in the excitement of the Versace DNA to the store and lets their customers enjoy the attitude and power that only this brand offers. The brand possesses sharp style, a youthful attitude and a fearless independence. Featuring jeans, knitwear, leather and streetwear, our Versace Jeans and Versace Collection brings the excitement of the Versace DNA to the Aucklanders.

Do not fear as George stocks much more than just Versace. Our Menswear collection is sought from around the world that matches the expectations of and includes Italy, Milan and Pitti Uomo, as they have always represented the pinnacle of men’s fashion in terms of quality, artisanal approach yet high spec in terms of manufacture locations. The five key pillars that underpin the formal wear at George Harrison are the modern cuts, comfortable fabrics, classic construction, good quality, and uncompromising quality control.

Their designer portfolio consists of Versace, Karl Lagerfeld, Replay, Ted Baker, Pearly Kings, Diesel, No Excess, Gaudi, Au Noir and Studio Italia and a lot more.

Flagship Store: 25 Elliott Street, Auckland City
Outlet Store: Level 3, Atrium on Elliott